Outfit ideas for women

Color you can actually wear.

Bright, grown-up outfit ideas for women

Fun, not fussy

Easy casual days

Get to Know Me

Hi, I'm Kristina Maher

I'm Kristina M. Maher, I'm 50, and I live in Minneapolis with my husband, our teenage son, and a beagle named Biscuit who has never once complimented an outfit.

From 2008 to 2022, I planned corporate events: conferences, donor galas, trade shows, and the occasional 6 a.m. walkthrough of a loading dock. Dress codes were my daily problem. "Business casual" meant one thing to the client and something else entirely to the keynote speaker. I regularly had to look right for a loading dock at 7 a.m. and a black-tie dinner at 7 p.m., usually out of one carry-on.

Hello! 👋

Easy casual days

Bright, grown-up outfit ideas for real life after 40.

Easy casual days

Bright, grown-up outfit ideas for real life after 40.

Fresh outfit ideas, weekly

One email a week with our best outfit ideas. No spam, ever.